SEM or Search Engine Marketing is another term for “paid search”. Paid search is a way to place your business at the top of a Search Engine Results Page or SERP. Being on top of the page with a search result can increase the likelihood that the user will click on your information if the user finds your ad relevant to their search topic.
Have you ever used Google to find a product, service, or business? Did you notice that the top 3 to 4 results all have a green “AD” next to the link for the website where your information is? Or in the carousel where the products are displayed first, it says, “Sponsored”. These are ads that an advertiser, like yourself, is paying for in order to see first.
There are many ways that an advertiser can use Search Engine Marketing (SEM) to promote their business. Basic Search Ads, Display Ads, and even Video Ads. Google Adwords is by many measures the most popular platform used by businesses to advertise their business. However, there are also two other platforms that searchers are using to find good and services Yahoo and Bing.
In addition to covering SEM or paid search trends, we also monitor your performance in real-time. We look at a multitude of factors that could be impacting your campaign performance. We make real-time corrections to help maximize your ad spend and help drive customers into your business.
Now keep in mind, no two businesses are alike. That is why we want to make sure we offer personal attention to each account’s needs, performance, and results.
Call us today to discuss what type of paid advertising will be most effective to help you grow your business!